Roshi Productions

Sunday, December 2, 2012

MPC Distribution Seminar: Good Men Project

This past Saturday, I went to the Massachusetts Production Coalition's seminar on film distribution. Despite the snow, the turnout was impressive. All the conversations and contributions by the panelists were interesting and I was sure to feverishly take notes on all the information disseminated.



Social media expert Lisa Hickey's talk about the Good Men Project especially caught my attention. Hickey told the story of how her media company, Good Men Media, Inc., the for-profit section of the Good Men Project (originally founded by Tom Matlack and James Houghton in 2009) was conceived.

After an unsuccessful merge between her advertising company and another a few years ago, Hickey found herself "out on the street" with nothing but a good idea, relentless enthusiasm and faith in the power of social media. The circumstances afforded her the opportunity to create the hugely successful Good Men Media, Inc., an online and print publication which "is a glimpse of what enlightened masculinity might look like in the 21st century" (Source). The tagline of the refreshing publication is, "What does it mean to be a good man?"



I was encouraged by Lisa's positive attitude and honesty about her journey. She explicitly stated during the two-hour seminar that filmmakers "should not go out an hire a social media person," adding humorously, "unless you're way over budget!" She encouraged a DIY attitude for filmmakers and inspired a sense of self-reliance that merges her two loves of "art and math."

I encourage you to check out the website for the Good Men Project. The publication is creating and encouraging intellectual, topical and relevant conversations about contemporary notions of masculinity. The project and its publications are a rare and necessary addition to the modern collection of male-focused print media.